Public relations holding statement placeholders

Overview

Holding statements buy time while facts solidify. Pre-fill placeholders in the IR folder—legal approves before use.

Internal staff template

“We are investigating a security matter involving [systems]. Employee and customer safety/data are priorities. Please direct media to [spokesperson]. Do not speculate on social media.”

Customer/partner template

“We are aware of [service disruption / potential unauthorized activity]. Our team is working with [forensics/counsel] to determine scope. We will update you within [timeframe] or as required by law.”

Media template

“We have initiated response procedures and are cooperating with [authorities if applicable]. We will share more when responsible to do so.”

Placeholders list

[DATE], [SCOPE], [CONTACT], [REGULATORY_REFERENCE], [NO_COMMENT_AREAS].

Refresh

Quarterly red team edit for tone and accuracy—outdated phone numbers embarrass under stress.

Training

Comms lead practices reading aloud—pace reduces panic on camera.

Evidence

Store approved PDFs versioned; track which variant went to whom—discovery later rewards discipline.